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W. Edwards Deming, famous for his work with the Japanese following the Second World War, had a unique set of theories and approaches that were clearly his own. While much has been written about his experience and views, this article will focus on those individuals who made a significant impact on the formation of his views during the 1920s and 1930s and what he gained from each of them. Walter A. Shewhart was clearly the individual who had the most profound influence on Deming’s views and subsequent approaches to quality. But more than an influence, Shewhart was Deming’s mentor. Others who influenced Deming during this period include: Clarence Irving Lewis, Sir Ronald A. Fisher, and Jerzy Neyman. Those who wish to understand Deming’s theories can gain from studying Deming’s experience and views. In addition, a more detailed understanding of Deming can be gained by also studying the work and theories of those who influenced him.

The present study aims to unveil the main predictors of perceived media influence (the third-person effect (TPE)) on people's opinions towards COVID-19 vaccination. While the TPE has been researched before in medical contexts, predictors of TPE on the topic of vaccination against COVID-19 are understudied.

This study employs a national survey using an online panel (N = 945) representative for the online population of Romania aged 18 or higher; data were collected during 1–9 April 2021.

Results indicate that people perceive both close and distant others to be more influenced by media information related to COVID-19 vaccination topics. TPE perception is correlated with belief in conspiracy theories about vaccines/vaccination, perceived incidence of fake news about COVID-19 vaccines/vaccination, perceived usefulness of social networking sites and critical thinking.

Results from this study might explain the success rate of some communication strategies employed with the help of the media. Key findings could be used as starting points for understanding the profile of those who underestimate the media's impact on themselves with respect to COVID-19 immunization and for designing more successful media strategies.